The leadership of the Federal Competition and Consumer Protection Commission (FCCPC) has kick started a national tobacco-free campaign with the tag line, “Don’t Burn Their Future”. The campaign is a part of an effort to ensure a healthier future for Nigerian youths, and to combat the growing consumption of tobacco products among them.

According to the apex consumer protection regulatory, the country could no longer tolerate the devastating consequences of tobacco consumption on the youths, who no doubt constitutes the most productive component of a nation’s population, and by extension the far-reaching consequences of the tobacco industry on economic growth, social development and national productivity.According to the apex consumer protection regulator, the country can no longer tolerate the devastating consequences of tobacco consumption on underaged and vulnerable persons, who constitutes the most productive component of the nation’s population, social development, and national productivity.